BC Wine Institute disappointed but not surprised by fed limiting wine sales

VANCOUVER (NEWS 1130) — The CEO of the BC Wine Institute is disappointed the Ontario government plans to keep limiting the sale of wine from other provinces at least another year.

Miles Prodan says he’s not surprised by this latest setback, but the push continues for inter-provincial trade to be un-restricted.

“We work very closely with other regions across Canada. It’s a slow, slow process and we’re disappointed, but we’ll get there. They at least acknowledge that it’s something that needs to be changed some time –some time– and we were hoping that it was going to be much sooner than now.”

He says the COVID-19 pandemic demonstrates the impact of borders being shut down…. and why it’s important for Canadians to share products… including wine.

Even so, Prodan says he’s confident common sense will prevail.

“One of the good outcomes — if you can call that over the COVID crisis — is that it just shows how dependent you are as a country on one another. When we start shutting down borders trade becomes affected, I think it really brings home, what we’ve always said is that we need interprovincial trade within our country,” he says.

Plans to lift restrictions tomorrow in Ontario have now been delayed until July 1st, 2021.

“We’ve always said common sense will prevail. We’re optimistic and that’s all we can be. Fortunately, consumers here in British Columbia embrace it and support it with the purchase of it as they have all through the COVID pandemic. Hopefully one day, other Canadians will be able to enjoy 100 per cent B.C. wine.”

He says the push to open up inter-provincial trade has been years in the making, so he doubts this setback by Ontario will last more than another year.