LG Display, one of the world’s largest OLED panel manufacturers for televisions, is also the company behind some of the coolest and most futuristic concept technology featured at the annual CES trade show, CNET reports.
With the coronavirus pandemic continuing to threaten the nation, this year’s trade show has gone completely virtual so, in lieu of a physical booth, LG Display created an online showroom to debut its latest and greatest products.
LG Display’s marquee product this year is a new transparent TV made with OLED panels. According to CNET, the company has created a TV that features a transparency of 40%, compared to the 10% transparency of its current products.
The Verge reports that the prototype’s transparent design allows viewers see through it clearly even while it is displaying an image. According to the site, the company sees value in this new technology as it can be used both at home in public settings, like in restaurants and on public transportation sites. CNN reports that the new tech could potentially yield safety benefits amid the pandemic since it can act as a parition between people, keeping them free from spreading the coronavirus.
Jong-sun Park, LG Display’s senior vice president and head of commercial business, recently commented on the new design in a statement. He said (via The Verge):
“Transparent OLED is a technology that maximizes the advantages of OLED and can be used in various places in our daily lives, from stores, shopping malls, and architectural interiors to autonomous vehicles, subway trains, and aircraft…It will grow into a next-generation display that can change the existing display paradigm.”
Last month, the company announced that it started developing sliding doors for office buildings that feature see-through OLED screens.
While LG Displays continues to work with transparent TVs on the developmental level, at the moment there’s no clear timetable for when the product will become publicly available for purchase, according to The Verge.